About our founder and designer, Paula Winston

Paula Winston, wife of world renown jewelry designer Charles Winston is a true fashionista. She travels the world and is constantly looking for new trends related to jewelry. She has been a driving force and inspiration for her husband and his jewelry collections.

Paula’s passion has always been fashion. Her dream was to create a line of fine jewelry, which is now a reality. By utilizing the high-quality manufacturers that her husband uses for his collections, Paula Winston is able to bring you factory direct prices on her jewelry collection.

Finally, after decades of raising a family, being a Mom and grandma (Nana), Paula Winston has decided to bring her designs and creations directly to you via this website. She now has the time to devote to work on her own trend setting designs, bringing you the hottest trends and cutting edge designs at a price you can afford!

Her process is quite simple she stated in an interview. Paula said, “First, I come up with what I think will be a great design. Then we figure out how to manufacture it so that it will last a lifetime and then we worry about pricing it affordably. But first, it must be beautiful, trend setting and well made. The price is final part of the equation….”

Born in Minneapolis, MN, Paula has always had a love of the tropical weather in SW Florida. Much of her inspiration comes from the beach, which is where she now lives, on the beautiful Gulf of Mexico in Southwestern FL.

You will notice a certain, whimsical flair to her styles. Bold, but not heavy. Attention grabbing but not overwhelming. Stylish and sophisticated, just like Paula Winston.

“A woman needs a large jewelry wardrobe to help accessorize for her every mood. By bringing my collection direct to the consumer rather than wholesale to other retailers, we can keep the prices down; WAY DOWN and the quality high”

Paula Winston proudly brings you her collection and brand, “Paula W”, a name that not only evokes thoughts of high quality, it delivers it!